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Retail In 2018: Turning Challenges Into Opportunities
To coincide with our attendance at NRF2018 in New York this weekend, we’re excited to share exclusive insights on Retail for the coming year.
How to Retain and Grow Retail Customers: Help Them Complete Their Jobs
It’s important to provide a retail experience that caters to customer’s needs throughout the buyer’s journey—to both grow and retain your customer base.
Top-Performing Retail Marketing Content of 2017
Will brick and mortar survive? How can you best achieve an in-the-moment, omnichannel experience? Can anyone beat Amazon? Take a look at our most-read retail marketing content for some answers.
Harte Hanks Featured Vol 5 Dec 2017
This issue contains insights from marketing leaders like Hermann Simon, Sanjay Sarma & Linda Bernardi. Read their thoughts on topics like the evolution of retail, customer loyalty, bank bots and more.
2018 Predictions from the Brightest Minds in Marketing
We asked the Harte Hanks Marketing Advisory Board for their insights and predictions on what will matter in 2018. Hear from Ken Bernhardt, John Deighton, Kim Whitler, Kay Lemon and Scott Neslin.
Marks & Spencer Stores are Getting Customer Centricity Right—See How
Marks & Spencer CEO Steve Rowe recently explained in Marketing Week that the British multinational retailer is looking to use data to "make M&S great again." He's got the approach exactly right.
How to Get Your Share of the 2017 Holiday Shopping Pie
During the holiday madness, brands are often reduced to intense price competition to make the sale. But the bigger picture: offering value to customers through their experience with your brand.
New Target Stores Focus on Customer Needs, Improve Experience
It’s immediately apparent that Target is focused on exactly the right things with its “next-generation” stores: customers and their needs. Here's what they look like.
Renewal Model Businesses: Pay Close Attention to Cadillac, Amazon, #Insurtech
The average heavy smartphone user checks their phone 150 times/day. Their need to continuously experience micro-euphoric moments is creating new expectations in the way businesses interact with them.
Generating True Customer Loyalty? TJX Cares for Community
True brand loyalty cannot be earned by dolling out rewards or tier status alone. It takes more than that. Here's how TJX (and all retail brands) should move forward.
How Retail Can Thrive in Kotler’s 4th Industrial Revolution
Philip Kotler explains that there are several efforts retail brands can make to improve the likelihood of their brick and mortar success. Here's how to implement Kotler's suggestions.
Toys R Us Failure is from Customer Experience—Not Amazon
While many attribute Toys R Us' bankruptcy to the continued decline of brick and mortar retail, this failure is not a matter of online vs. offline. It's a matter or failing to understand the customer.
What All Marketers Need to Know About Mobile Payment Apps
It’s not mission accomplished after a customer has downloaded your mobile payment app. The real battle is for continued engagement.
A Prisoner’s Dilemma? The Real Value in a Loyalty Program
From airlines and hotels to gas stations and drug stores, customer loyalty programs abound. Scott Neslin, PhD, argues that the real value in these programs comes from the data they generate.
Nordstrom Local: A Test in Disrupting Amazon
John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.
Can Bricks and Mortar Compete with On-line Retailing?
“Rethinking Retail: From Micro-Moments to Mega-Experiences” – Frank Grillo
The wave of retail closings in 2017 shows no sign of abating. And now, with the shock waves of Amazon’s announcement still reverberating in the market, we should ask: what can retailers do to...
Fortune 100 Retailer Deploys Signal Hub to Drive Business
A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.
Bobbi Brown Wields the Power of the Experience Center