Professor Scott Galloway speaks about how Amazon is disrupting retail. His insights are worth close attention. Not only has Amazon changed consumer shopping habits, it has changed the relationship between shareholders and investors. Investors are no longer satisfied with steadily growing profits; instead they seek fast growth and strong vision – even at the expense of […]
The founders of Warby Parker, a billion-dollar glasses brand, explain why Amazon won't crush them. https://...
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Nordstrom Local: A Test in Disrupting Amazon
John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—and Nordstrom Local seems to be a perfect example.
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The wave of retail closings in 2017 shows no sign of abating. And now, with the shock waves of Amazon’s announcement still reverberating in the market, we should ask: what can retailers do to...
Fortune 100 Retailer Deploys Signal Hub to Drive Business
A Fortune 100 retailer decided to discontinue tobacco sales to reflect its health-conscious brand values. This left a need to fill a $1.5B gap from lost sales and impulse buys from tobacco customers.
Bobbi Brown Wields the Power of the Experience Center
An experience center is a physical location that bridges the gap between ecommerce and brick and mortar.
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
The Evolving Retail Customer Experience: Frank Grillo and Kay Lemon on Knowledge@Wharton
Harte Hanks CMO Frank Grillo and Katherine Lemon, Ph.D., discuss how the digital age has changed the buyer's journey—and what retailers can do to meet evolving customer demands.
Fostering Long-Term Customer Relationships in a Multichannel World
Harte Hanks Featured Vol 1 Aug 2017
Retail Marketing in 2017: Approaches CMOs Need to Know
Micro-moments, the buyer's journey, experience centers, competing against Amazon...get insights into each with this compilation of top retail articles.
“Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar
Amazon announces that it will buy Whole Foods Market for $13.7 billion and panic ensues in the retail markets. Shares of Walmart, Target, Kroger, Dollar General, and Costco tumble immediately....
Amazon and Whole Foods: Why Retail Still Needs Brick and Mortar
While facing significant challenges, brick and mortar is far from dead or dying; on the other hand, it plays a key role in retail success.
How Brick and Mortar Can Compete in a Digital World
Marketing experts like CMO Tami Mohney and Professor Scott Neslin discuss the challenges of retail marketing at a recent Harte Hanks Marketing Advisory Board meeting.
Why Casper is Winning—Valuable Lessons for Pure Play Retailers