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Stepping Through the 4 Ps: A Guide for Successful Account-Based Marketing
Account-based marketing—applying deep insights to tailor precise offerings for specific accounts rather than focusing on generic demographics or industries—requires a sequence of unique, refined steps
When Flashy Fizzles: Choose a Fulfillment System with Core and Custom Functionality
There’s lots of flash and sizzle with an off-the-shelf fulfillment tool, but when you try to execute, you end up with just a whole lot of fizzle. Here's what to consider instead.
Turmoil in the Fulfillment Industry: Choose a Reliable Provider
There's been a major change in fulfillment over the past 10 years. Some companies are suddenly exiting the playing field, and others are slowly backing away by not investing in systems.
Global Pharmaceutical Brand Improves Patient Outcomes with Personalized, Multichannel Experience
This pharmaceutical brand sought to provide a personalized, human-based approach to support that could scale to a global level in order to improve patients’ personal outcomes and lives.
Three Brands See Success with Marketing Automation Services
Check out three examples of how we were able to help these B2B clients improve their marketing automation processes, streamline campaign development, increase speed to market, and more.
Regional Bank Cashes in on Contextual, Human Marketing
To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
Payment Processing Company Tests Digital Marketing in New Market
See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.
Decoding Customer Needs with the Buyer's Journey Framework
The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.
Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services
With a global management structure overseeing the brand’s regional teams, this technology company was able to improve marketing efficiency and productivity, reducing costs.
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
