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Regional Bank Cashes in on Contextual, Human Marketing
To attract new customers and improve loyalty, this regional bank needed a strategy that centered on the customer, that integrated all key channels and that leveraged smart personalization.
Global Semiconductor Manufacturer Saves Big with Print-on-Demand
The challenge for this manufacturer was to cost-effectively produce the company’s technical documentation and distribute it to representatives and customers around the world. Enter Print-on-Demand.
Payment Processing Company Tests Digital Marketing in New Market
See how this payment processing company was able to quickly optimize marketing efforts across digital channels while entering a new market.
Decoding Customer Needs with the Buyer's Journey Framework
The best buyer’s journey maps are founded on precise, quantifiable definitions of customer needs at every step along the way. Here's how to uncover those needs using the Jobs-to-be-Done methodology.
Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services
With a global management structure overseeing the brand’s regional teams, this technology company was able to improve marketing efficiency and productivity, reducing costs.
Technology Company Optimizes Onboarding for 10K Customers/Day with Customer Engagement Hub
By implementing the Customer Engagement Hub, this technology company sought to connect data and systems to deliver successful onboarding at scale.
Technology Giant Increases New Buyers by 289% with Social Intelligence
Semiconductor Manufacturer Triples Online Sales with New eCommerce Site
This technology manufacturer's enhanced ecommerce site delivered immediate results—thanks to an efficient and friendly start-to-finish customer experience.
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Panasonic Business in an effort to consolidate multiple international business developments sought to find a single agency that could generate high-quality leads with native speakers in each country.
Sony Makes Marketing Human, Achieves Superior Results
This innovative, enduring brand was challenged with smartphones and online streaming eating into sales of core products. They needed an agency partner to help navigate a changing business landscape.
Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine
A U.S.-based technology company faced increased pressure from competitors stealing market share from their flagship product. To protect and grow revenue they had to strengthen their marketing efforts.
The Customer Engagement Hub
Customer Engagement Hub: Technology Company Reduces Cart Abandonment by 30%
With the Customer Engagement Hub, this company is able to orchestrate the correct response to an abandoned cart depending on factors like abandoned subscription tier, account status and lead score.
Luxury Auto Maker Champions CRM 3.0, Focuses on the Customer
This luxury auto brand is on its way toward CRM 3.0 and building lasting relationships with their customers through more human marketing.
Contact Center: Professional Sports League Upgrades Support Team, Technology
This professional sports league’s streaming service now responds to customers faster than ever and resolves more problems in real time.
Fulfillment: Consumer Brand Speeds Up Delivery, Saves Money, Satisfies Customers
This household consumer electronics brand reduced postage costs by 20% and cuts delivery time in half with a Harte Hanks fulfillment solution.
Contact Center: Restaurant Chain Improves Satisfaction with Modern Customer Support
Since launching their contact center solution, this quick service restaurant (QSR) has seen a 31% leap in customer satisfaction (CSAT), justifying a 15% headcount increase to the agent team.
Contact Center: FLEETCOR Drives Fuel Card Sales, Usage
With Harte Hanks' contact center solution, FLEETCOR generated sustainable performance improvement against all success metrics. The new approach also created a scalable platform for future growth.
Insurance Provider Improves Inbound Contact Center, Sells More Plans
Since launching its new contact center, this insurance provider continues to grow its business in MA and ACA plans, achieving impressive customer satisfaction and abandonment rates.
Harte Hanks - Social Intelligence