Strategy

  • How To Manage The Current Capacity Crisis In Logistics

    How To Manage The Current Capacity Crisis In Logistics

    While there isn’t an easy to way solve for the current logistics capacity crisis, there are ways for shippers to manage it. A common law of good business is developing strong relationships.

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  • The 5 Pillars for Wealth Management: Solution Overview

    The 5 Pillars for Wealth Management: Solution Overview

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  • Worksheet: How To Know If You Should Outsource Your Database

    Worksheet: How To Know If You Should Outsource Your Database

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  • Data and Trust: 4 Pressing Risks for CMOs

    Data and Trust: 4 Pressing Risks for CMOs

    Since customer data are often managed by marketers, companies need their CMOs to take the lead on privacy. We see four major risks that must be managed immediately.

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  • Harte Hanks Featured Vol 9 April 2018

    Harte Hanks Featured Vol 9 April 2018

    Harte Hanks' monthly collection of marketing thought leadership. Our April 2018 issue features articles on retail, the buyer's journey, agile marketing, brand-shaming and much more.

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  • Take Your Personas To The Next Level With Powerful Analytics

    Take Your Personas To The Next Level With Powerful Analytics

    Deliver the right message, with the right offering, designed to reach the audience at the right time. You can make this mission a reality by creating analytics-based personas.

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  • Turmoil in the Fulfillment Industry: Choose a Reliable Provider

    Turmoil in the Fulfillment Industry: Choose a Reliable Provider

    There's been a major change in fulfillment over the past 10 years. Some companies are suddenly exiting the playing field, and others are slowly backing away by not investing in systems.

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  • How to Use Segmentation to Provide More Value to Insurance Buyers

    How to Use Segmentation to Provide More Value to Insurance Buyers

    The details of each buyer's journey varies by customer. Segmentation helps tease out the fine differences and how an insurance provider can cater to them.

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  • 3 Ways to Improve B2B Lead Gen with Personalization

    3 Ways to Improve B2B Lead Gen with Personalization

    Personalization is no longer about adding a name to an email; it’s about leveraging insights from customers’ behavioral patterns and understanding the triggers that drive them to purchase. See how.

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  • How B2B Marketers Need to Think About Personalization1:19

    How B2B Marketers Need to Think About Personalization

    For B2B marketers to be successful, they need to take personalization beyond a name in an email to consistently serving up contextual messaging that aligns with behavioral insights and the buyer's jou

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  • Content is Still King for B2B Marketers1:03

    Content is Still King for B2B Marketers

    DeShelia Spann, Director of Strategy at Harte Hanks, explains why content is one of the few things that will remain constant in B2B marketing—and how to use it across the buyer's journey.

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  • How B2B Marketers Should Use Artificial Intelligence1:14

    How B2B Marketers Should Use Artificial Intelligence

    Harte Hanks Director of Strategy DeShelia Spann explains how B2B marketers can use AI to move from broad-based messaging to a one-to-one approach.

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  • 10 Questions for Selecting a Fulfillment Provider

    10 Questions for Selecting a Fulfillment Provider

    Modern technology and operations management in your fulfillment process can deliver on both improved performance and reduced costs. This makes choosing the right fulfillment partner critical.

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  • How To Ensure Contact Center Agents Offer Top Customer Experiences

    How To Ensure Contact Center Agents Offer Top Customer Experiences

    Check out these best practices in hiring, training and evaluating agents to ensure quality staffing at your contact center— ultimately putting customer experience as the top priority.

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  • 3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    3 Steps for Cool-Headed Insurance Marketing in a Breakneck World

    A confluence of events is altering how consumers choose insurance. We’ve found three disarmingly straightforward marketing practices to roll with these changes.

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  • Why Storytelling is Important in B2B—and How to Get Started2:25

    Why Storytelling is Important in B2B—and How to Get Started

    Harte Hanks Strategist Beth Curtis-Clarke explains why B2B brands need to go beyond metrics and facts to humans and emotion in their marketing—and provides tips for getting started with storytelling.

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  • Marketers, Are You GDPR Ready?

    Marketers, Are You GDPR Ready?

    The GDPR legislation is actually a good thing for marketers. While it will initially require more of us, we will ultimately benefit from uniform data protection laws, as will consumers.

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  • IBM Uses Social Listening for ABM1:21

    IBM Uses Social Listening for ABM

    Some B2B brands are doing great account based marketing. Alex Gill, SVP of B2B Strategy at Harte Hanks, explains how IBM is successfully using social listening to drive their ABM efforts.

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  • Mistakes Brands Make with ABM0:51

    Mistakes Brands Make with ABM

    Alex Gill, SVP of B2B Strategy at Harte Hanks, explains some of the mistakes brands are making with their account based marketing (ABM).

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  • What is Account Based Marketing (ABM)?1:04

    What is Account Based Marketing (ABM)?

    Alex Gill, SVP of B2B Strategy at Harte Hanks, defines account based marketing (ABM) and its goals.

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