Strategy

  • Forget about Cryptocurrency—The Opportunity is Blockchain1:30

    Forget about Cryptocurrency—The Opportunity is Blockchain

    JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.

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  • Why CPG Brands Need to Think Bigger than the Product on the Shelf2:42

    Why CPG Brands Need to Think Bigger than the Product on the Shelf

    Brands that produce commodity products can still make real connections with their customers (think Coca-Cola). Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how.

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  • Wealth Management Leader Enables Advisors with State-of-the-Art Fulfillment

    Wealth Management Leader Enables Advisors with State-of-the-Art Fulfillment

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  • The Most Important Lesson Toys R Us Can Teach Banks

    The Most Important Lesson Toys R Us Can Teach Banks

    Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.

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  • 3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan

    3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan

    Marketing plans work best when grounded in “moments that matter most,” a customer-centric view of mission-critical actions or experiences along the customer journey. See how to do it.

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  • How Banks Can Compete with FinTech—It's Not How You'd Think!1:00

    How Banks Can Compete with FinTech—It's Not How You'd Think!

    Fintech seems to be one of the biggest threats to traditional financial services providers, but worrying about all of the possible technology-based players isn't likely to help you succeed.

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  • CRM 3.0 and the New Era in Pipeline Marketing

    CRM 3.0 and the New Era in Pipeline Marketing

    The first step is to make the leap from driving lead volume to maximizing pipeline quality and quantity. Then the challenge is to harness technology to simulate live conversation in CRM 3.0.

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  • What does "Human Marketing" Mean for Banks? Time to Find Out.1:19

    What does "Human Marketing" Mean for Banks? Time to Find Out.

    The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy

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  • What's the Biggest Threat to Banks and Credit Unions?1:33

    What's the Biggest Threat to Banks and Credit Unions?

    At the end of 2017, over $2B was sitting in the Starbucks payment app. Find out why this is important to banks and credit unions and what they can do about it from JD Metcalf, VP of Marketing Strategy

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  • Why Brands Need to "Surround" Customers with Coordinated Messaging1:48

    Why Brands Need to "Surround" Customers with Coordinated Messaging

    It is the essence of omnichannel marketing: surrounding customers with relevant, coordinated messaging across channels, in the right moments. Zach Nelson, VP of Marketing at Harte Hanks, explains the

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  • Banks: Here's the Big Acquisition Opportunity You're Missing2:10

    Banks: Here's the Big Acquisition Opportunity You're Missing

    Most banks and credit unions want to tap into this acquisition opportunity—and it might be easier than it appears. Find out which opportunity we're referring to from JD Metcalf.

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  • Make Your Brand Relevant with "Lifestyle Wrappers"2:37

    Make Your Brand Relevant with "Lifestyle Wrappers"

    Zach Nelson, VP of Marketing Strategy, explains how brands like Coca Cola surround products with "lifestyle wrappers" to create emotional connection and stay with the consumer between purchases.

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  • 3 Ways to Use Social Listening to Build Better Marketing Strategies

    3 Ways to Use Social Listening to Build Better Marketing Strategies

    The knowledge you can obtain from social listening can be the foundation for creating a better marketing strategy. See how to better understand your brand health, your competitors and your industry.

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  • Harte Hanks Featured July 2018

    Harte Hanks Featured July 2018

    Welcome to another issue of Featured, in which we highlight recent content that readers like you have loved. Check out articles about the "Solo" movie, GE's approach to outcome selling and more.

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  • Google Trends: A Proven Tool to Uncover What Customers Really Think

    Google Trends: A Proven Tool to Uncover What Customers Really Think

    It’s getting harder and harder to discern what your customers are thinking because traditional forms of market research are losing their effectiveness. See how Google Trends can help.

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  • Supply Chain Execution Can Be a Sustainable Source of Competitive Advantage

    Supply Chain Execution Can Be a Sustainable Source of Competitive Advantage

    Supply chain execution for some firms is an increasingly critical dimension of marketing, differentiation, and defensible competitive advantage.

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  • The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    The Four Choices for Outsourcing Your Marketing Database—And Tips for Success

    If you’ve decided to outsource your marketing database, the next step is to decide between essentially four choices along the spectrum of outsourcing—and then get started.

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  • 10 Benefits of Outsourcing Your Marketing Database

    10 Benefits of Outsourcing Your Marketing Database

    The specific benefits you may gain from outsourcing your database marketing solution depend on your situation and goals. This list of 10 benefits is a solid guide toward making that decision.

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  • A Well-Executed Rewards Program Benefits You and Your Customers

    A Well-Executed Rewards Program Benefits You and Your Customers

    A rewards program isn’t just a way for brands to give back to their customers. A solid program can help drive and build customer loyalty, deepen engagement and even attract new customers.

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  • Luxury Auto Brand Drives Customers to the Dealership Network for Service

    Luxury Auto Brand Drives Customers to the Dealership Network for Service

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