Global Tech Brand Increases Efficiency & Productivity with Marketing Operations Services

November 22, 2017

In the early 2000’s, this global technology leader relied on marketing staff spread across multiple centers in Europe for its campaign execution. Services were delivered at a non-standardized, regional level with little to no reporting or management structure in place.

The brand partnered with Harte Hanks to standardize marketing execution and reduce costs across the EMEA region. After improving marketing efficiency by 50% in less than two years — while also lowering full-time headcount — the tech giant realized it should expand this effort globally for continued improvements in efficiency and reductions in cost.

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