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What Customers Really, Really Want from Brands
What Customers Really, Really Want from Brands

We are the masters of our journey. The thinkers, the doers, the thought leaders and review readers. The con...

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The Yin and Yang of Segmentation
The Yin and Yang of Segmentation

As applied by strategic marketers, segmentation is characterized by Yin and Yang thought processes that, us...

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