No More Assumptions—How to Understand What Your Customers Really Want
Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes ...
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Reap the Rewards of Understanding Your Credit Card Customer's Journeys With These Key Points
Whether co-branding your card or providing your own rewards, credit cards are an important growth tool for banks and credit unions to acquire new customers and offer existing ones continued value.
How to Succeed Against Robo-Advisors: Serve the Human
Is keeping up with all of these perceived fintech competitors really a good use of resources for more traditional financial services brands? Find out where to focus marketing efforts instead.
Managing a Merger—and Other Insights from First Tennessee Bank CMO Aaron Chestnut
Learn about managing a merger from someone who has been there, done that: CMO Aaron Chestnut, formerly of First Tennessee Bank. Then check out his other advice for financial services marketers.
Harte Hanks Featured September 2018
Featured is a monthly wrap-up of Harte Hanks top marketing thought leadership.
HHQ Vol 4 Fall 2018
Welcome to the Fall 2018 Edition of Harte Hanks Quarterly. Dive into thought leadership and practical tips on data stewardship, auditing your customer experience, using outcome selling and more.
How to Be a Better Content Writer: Lessons from CMWorld
When creating your content, utilize classic storytelling methods to ensure emotional engagement with your desired audience. A lesson learned from Content Marketing World 2018.
The Big, Ambitious Future of Content Marketing
It's time for content marketers to grow into the strategic marketers they are destined to become, helping their brands find purpose and communicate it effectively through integrated conversations.
The Emerging Auto Subscription Opportunity
The public already lives in a subscription-based world. Taking the model to the automotive world simply caters to how today’s consumers view, use and buy cars.
The 5 Guiding Principles to a Great Customer Relationship
Relationships. We’ve all had them. But in order for generate positive, successful relationships, you need to invest plenty of time, care and attention.
BBQ Pork and Metallica: Client-Agency Chemistry Can Feature All Kinds of Ingredients
It’s people-to-people connectivity that often seals the deal on an agency-client relationship, the way the right seasoning elevates a recipe. See three ways to connect with your prospective agency.
Four of the Best 2018 Echo Award Submissions
Marketing can be creative and effective when you use great data in innovative ways. See how top brands are getting it right with these 2018 DMA Echo Award submissions.
Leading Insurance Provider Improves Acquisition To Increase Bottom Line
Where Have All the Soundtracks Gone?
The challenge for today’s movie makers is to embrace a sophisticated marketing approach from the start. Here's why soundtracks and music videos play an important part in the movie's success.
How the Right Digital Ecosystem Can Improve Patient Outcomes
Healthcare organizations can, in fact, achieve visibility into patients' realities with an eye on removing barriers and improving outcomes. See how.
Great Strategy Starts with Solid Customer Insights—See the Process
Research from the customer insights group often provides the key intel that drives the best strategic plans we present to our prospects and clients. See how the research process works.
Forget about Cryptocurrency—The Opportunity is Blockchain
JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains how blockchain technology can provide value to your financial services customers.
Why CPG Brands Need to Think Bigger than the Product on the Shelf
Brands that produce commodity products can still make real connections with their customers (think Coca-Cola). Zach Nelson, VP of Marketing Strategy at Harte Hanks, explains how.
Wealth Management Leader Enables Advisors with State-of-the-Art Fulfillment
The Most Important Lesson Toys R Us Can Teach Banks
Banks and credit unions can also take away some important lessons from the Toys R Us closure, revolving around the role brick-and-mortar outlets play in providing a customer experience.
3 Steps to Creating a Reliable, Budget-Friendly Marketing Plan