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No More Assumptions—How to Understand What Your Customers Really Want
No More Assumptions—How to Understand What Your Customers Really Want

Today's marketing buzzword are “persona-based segments” and “journey maps,” which put customers into boxes ...

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How to Understand Your Retail Customer Journey with a Needs-Based Approach
How to Understand Your Retail Customer Journey with a Needs-Based Approach

If there is no understanding of customer needs and the buyer's journey, we'll continue to see the failure o...

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