How to Refine Your Growth Strategy with a 5 Pillars Audit

February 6, 2018

At Harte Hanks, we have created the 5 Pillars of Best-in-Class Marketing Framework to help marketers focus on those capabilities that have the greatest impact on competitiveness in today’s world. They are the essential ingredients for achieving best-in-class marketing, or for “Making Marketing Human.”

The 5 Pillars are required to consistently provide the right message to each buyer at the right time. While other marketing competencies are relevant, these five help companies focus on the essential elements of success and the most powerful drivers of marketing ROI.

This ebook outlines each of the Pillars and our process for auditing brands' performance against them.

Previous Article
Are CMOs "Leaping Tall Buildings" To Be The Brand?
Are CMOs "Leaping Tall Buildings" To Be The Brand?

For a brand to succeed, someone needs to take ownership of the customer—and step in and "be the brand." We’...

Next Article
Best Buy Mastered the Omnichannel Journey—Have You?
Best Buy Mastered the Omnichannel Journey—Have You?

Best Buy has mastered allowing the customer to dictate how he or she interacts with the brand, providing a ...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated