This luxury auto manufacturer had a new vision of a more connected consumer experience that would meet buyers where they are across the customer journey. Initially rolling out across two European markets, they needed a partner to connect all internal silos and champion customer centricity.
Faced with several challenges in achieving this goal, they selected Harte Hanks as their end-to-end partner on this path toward customer-centric marketing.
Going Beyond 1:1: How to Create One-to-the-Moment B2B Marketing
With the advances in technology and the CRM, B2B marketing has become tech-first instead of people-first, g...
The War Room: A Powerful Tool for Human Marketing
Our daily War Room meetings help us to keep on top of our customer interactions—and react appropriately in ...
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