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The World is NOT Your Oyster: How to do Market Segmentation
The World is NOT Your Oyster: How to do Market Segmentation

There are only a few products in the world that are designed to meet everyone’s needs equally. For the most...

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Buyer Personas Are NOT Customer Segments: What You Need to Know
Buyer Personas Are NOT Customer Segments: What You Need to Know

Let’s pretend you’ve just moved homes. You probably expect to receive a few postcards from local retailers ...

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