Product Returns: Why They're Happening and How to Reduce Them

February 20, 2018
Scott Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College, explains why brands are seeing such excessive product returns and provides advice on how to reduce return rate.
Previous Article
Agile Marketing—Evolved. See How We're Doing It Now.
Agile Marketing—Evolved. See How We're Doing It Now.

At our latest Harte Hanks Marketing Advisory Board Meeting, Marketing Manager Marla Schilling took some tim...

Next Video
Kay Lemon Predicts Greater Use of Customer Data by CPG Brands
Kay Lemon Predicts Greater Use of Customer Data by CPG Brands

Kay Lemon, Accenture Professor of Marketing, Carroll School of Management at Boston College, predicts that ...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated