Relationships. We’ve all had them. But in order for generate positive, successful relationships, you need to invest plenty of time, care and attention. And that's no different for the ones between businesses and their customers.
Putting his decade of experience in B2B and B2C marketing to good use, Alex realizes integrated, metric-driven marketing strategies that boost sales and deliver impressive ROI across verticals. From buyer journey definition and demand generation to personas and marketing automation, he thrives on developing effective solutions, cementing strong relationships and growing profit with a pragmatic, customer-focused approach. Sports mad, Alex loves the NFL, the NBA and just about every other sport. In fact, he often leverages the power of data and analytics to manage his Fantasty Football teams more effectively…
The Emerging Auto Subscription Opportunity
The public already lives in a subscription-based world. Taking the model to the automotive world simply cat...
BBQ Pork and Metallica: Client-Agency Chemistry Can Feature All Kinds of Ingredients
It’s people-to-people connectivity that often seals the deal on an agency-client relationship, the way the ...
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