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Why Casper is Winning—Valuable Lessons for Pure Play Retailers
Why Casper is Winning—Valuable Lessons for Pure Play Retailers

How is it possible that anyone wants to buy something like a mattress online? It’s all about building trust...

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The Seven Secrets of Strategic Segmentation
The Seven Secrets of Strategic Segmentation

Markets use segmentation to address a range of problems—short term and long; tactical and strategic. Here a...

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