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Nordstrom Local: A Test in Disrupting Amazon
Nordstrom Local: A Test in Disrupting Amazon

John Hagel predicted retailers were being forced into radical change with his “experience bazaar” concept—a...

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The Yin and Yang of Segmentation
The Yin and Yang of Segmentation

As applied by strategic marketers, segmentation is characterized by Yin and Yang thought processes that, us...

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