How Global Tech Leader Increased New B2B Buyers by 289%

September 22, 2016

A leading international technology corporation selected Harte Hanks to develop and implement a visionary social selling model to help seize opportunities presented by social media’s growing influence on buyers. By leveraging the right tools and insights they were able to better interact with buyers across online channels in order to drive lead-generation.

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Personalization Across the B2B Tech Buyer’s Journey
Personalization Across the B2B Tech Buyer’s Journey

Imagine that you’re a marketer currently researching a new martech solution for your team. At the beginning...

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