Global Tech Leader Adds $27M to Pipeline with New Data Strategy and Lead Development Engine

August 18, 2017

A U.S.-based technology company was facing increased pressure from competitors stealing market share from their flagship product. Relying primarily on a marketing automation tool to deliver leads to reps, campaign performance was steadily declining. To protect and grow revenue, they needed to strengthen their marketing efforts to find new customers and drive cross sell revenue of more profitable product lines.

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Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution
Panasonic Business Increases Sales Pipeline by 78% with B2B Contact Center Solution

Panasonic Business in an effort to consolidate multiple international business developments sought to find ...

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Personalization Across the B2B Tech Buyer’s Journey
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Imagine that you’re a marketer currently researching a new martech solution for your team. At the beginning...