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The Marketing Journal

Ideas, Insights and Best Practices

  • “View: Should Marketing be Political?” – Karen Puckett and Mark Blessington

    “View: Should Marketing be Political?” – Karen Puckett and Mark Blessington

    Conventional wisdom has always held that marketers should steer well clear of politics, and some won’t hesitate to repeat the warning.  The downside risks were typically envisioned with horror and...

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  • “Criticisms and Contributions of Marketing: An Excerpt from Philip Kotler’s Autobiography” – Philip Kotler

    “Criticisms and Contributions of Marketing: An Excerpt from Philip Kotler’s Autobiography” – Philip Kotler

    PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois....

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  • “The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar

    “The Double-Edged Sword of Thought Leadership” – Karl Hellman, Mark Blessington and Christian Sarkar

    The American Marketing Association recently cited a survey by Edelman and LinkedIn, which described what we call the double-edged sword of thought leadership.  On the one hand, 90 percent of CXO’s...

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  • “MarTech Maturity—Are We There Yet?” – Frank Grillo and Brett Eckrich

    “MarTech Maturity—Are We There Yet?” – Frank Grillo and Brett Eckrich

    The accelerating shift to digital marketing, especially website, digital commerce, and digital advertising, is fueling unprecedented demand for upgraded marketing technology.  It is increasingly...

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  • “The Path to Growth: The Opportunity Algorithm” – Anthony Ulwick

    “The Path to Growth: The Opportunity Algorithm” – Anthony Ulwick

    Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is...

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  • “Why Are CMOs In Trouble?” – An Interview with Kim Whitler

    Frank Grillo (CMO of Harte Hanks) interviews Kimberly A. Whitler (assistant professor at University of Virginia’s Darden School of Business). The topic?  Low CMO tenure and what to do about it....

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  • “The Big Shift From Engagement to Passion” – John Hagel

    “The Big Shift From Engagement to Passion” – John Hagel

    For decades now, companies have been relentlessly tracking levels of employee engagement. Every large company I know has an employee engagement survey it regularly administers. Is it possible that...

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  • “What CEOs Can Learn from Uber” – Elsie Maio

    “What CEOs Can Learn from Uber” – Elsie Maio

    Why was the ousting of Travis Kalanick at Uber inevitable? According to the official report from former US attorney general Eric Holder and Covington, the law firm he represents, Uber’s problems...

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  • “Rethinking Retail: From Micro-Moments to Mega-Experiences” – Frank Grillo

    “Rethinking Retail: From Micro-Moments to Mega-Experiences” – Frank Grillo

    The wave of retail closings in 2017 shows no sign of abating.  And now, with the shock waves of Amazon’s announcement still reverberating in the market, we should ask: what can retailers do to...

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  • “Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

    “Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail” – Christian Sarkar

    Amazon announces that it will buy Whole Foods Market for  $13.7 billion and panic ensues in the retail markets. Shares of Walmart, Target, Kroger, Dollar General, and Costco tumble immediately....

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  • “Social Media: Considerations for B2C vs. B2B” – Frank Grillo

    The use of social media channels continues to grow. With over one-third of the world’s population on social media, all signs point to further growth. But companies are falling short in their...

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  • “Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

    “Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

    The trend toward personalized marketing is global. Today, across the world, buyers expect companies to interact with them as individuals, on a personal level, in a timely fashion, and with...

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  • “Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

    “Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

     Dr. Marc Opresnik is a distinguished professor of Marketing and a member of the Board of Directors at SGMI Management Institute St. Gallen in Switzerland, a leading international business school....

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  • “The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

    “The Driver in the Driverless Car” – An Interview with Vivek Wadhwa

    Vivek Wadhwa is a Distinguished Fellow at Carnegie Mellon University’s College of Engineering and a Director of Research at Duke University’s Pratt School of Engineering.  He is a globally...

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  • “The Impact of Social Media on Customer Experience” – Christian Sarkar

    “The Impact of Social Media on Customer Experience” – Christian Sarkar

    By now most companies realize that they are competing on customer experience. What is not understood as well is the social imperative: social media is now perhaps the most critical component of...

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  • “Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

    “Digital Twins, IoT, and the Future of Business” – An Interview with Sanjay Sarma

    As the co-founder of the Auto-ID Center at MIT, Sanjay Sarma developed many of the key technologies behind RFID standards used worldwide. He is the Vice President for Open Learning, and leads the...

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  • “W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

    “W. A. Dwiggins: A Life in Design” – An Interview with Rob Saunders

    Rob Saunders is the founder of Letterform Archive, a nonprofit center that offers hands-on access to a curated collection of over 40,000 items related to lettering, typography, calligraphy, and...

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  • VIDEO: Scott Galloway – “How Amazon is Dismantling Retail”

    VIDEO: Scott Galloway – “How Amazon is Dismantling Retail”

    Professor Scott Galloway speaks about how Amazon is disrupting retail.  His insights are worth close attention. Not only has Amazon changed consumer shopping habits, it has changed the...

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  • “AI and Jobs to be Done: The Future of Work” – Anthony Ulwick

    “AI and Jobs to be Done: The Future of Work” – Anthony Ulwick

    Tony Ulwick is the pioneer of Jobs-to-be-Done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. He is...

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  • “The ‘Four Rs’ of Event Return on Investment” – Michael Piddock

    “The ‘Four Rs’ of Event Return on Investment” – Michael Piddock

    Most marketers will be more than familiar with the Four Ps of the Marketing Mix – latterly increased to Six Ps or even Seven. So as a former CMO myself, I like it when concepts can be pinned to...

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