“5 Marketing KPIs You Cannot Measure But Should Care About” – Nicole Rodrigues

February 15, 2017 Christian Sarkar

This article is a reprint of a Forbes Agency Council contribution by NRPR‘s Nicole Rodrigues.  Our view is that intangibles matter.  After all, that is what a branding’s all about. Marketing for the sake of great data and reaching key performance indicators is one of the most bogus focal points in the current state of marketing. […]

Read more...

Previous Article
“The O-Factor: A Powerful Tool To Improve Marketing Effectiveness” – Marcy Strauss Axelrod
“The O-Factor: A Powerful Tool To Improve Marketing Effectiveness” – Marcy Strauss Axelrod

The average adult makes around 35,000 decisions each day.  Almost all are habitual. This is because our bra...

Next Article
“The Future of Brand America: Lessons from the Super Bowl and Beyond” – Philip Kotler and Christian Sarkar
“The Future of Brand America: Lessons from the Super Bowl and Beyond” – Philip Kotler and Christian Sarkar

Where are we going? When it comes to Brand America, the United States stands at an inflection point. It can...