“A Blueprint for Aligning Sales and Marketing” – Javed Matin

March 8, 2017 Christian Sarkar

“Highly aligned organizations achieved an average of 32% annual revenue growth – while less well-aligned companies reported an average 7% decline in revenue.” – The Aberdeen Group In  Aligning Sales and Marketing Strategy: The Customer Value Imperative we described an organizational design and alignment that puts customer value at the center of the universe and aligns all […]

Read more...

Previous Article
BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring
BOOK REVIEW: “What to Do When Machines Do Everything” by Malcolm Frank, Paul Roehrig, and Ben Pring

Artificial intelligence has left the laboratory (and the movie lot) and is in your building. It’s in your h...

Next Article
“The Power of Content Marketing” – Jon Wuebben
“The Power of Content Marketing” – Jon Wuebben

Content marketing is marketing.   It’s the standard now and it will still be the standard for connecting wi...