“A Blueprint for Aligning Sales and Marketing” – Javed Matin

March 8, 2017 Christian Sarkar

“Highly aligned organizations achieved an average of 32% annual revenue growth – while less well-aligned companies reported an average 7% decline in revenue.” – The Aberdeen Group In  Aligning Sales and Marketing Strategy: The Customer Value Imperative we described an organizational design and alignment that puts customer value at the center of the universe and aligns all […]


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