“A New Charter for Chief Marketing Officers” – Mohanbir Sawhney and Robert C. Wolcott

September 9, 2017 Christian Sarkar

Introduction These are exciting and challenging times for Chief Marketing Officers. CMOs are being called upon not only to build brands and create compelling multi-channel communication strategies, but also to harness customer analytics, create intersections between physical and digital and help drive sustainable growth. Trends like globalization and intensifying competition, activist customers, the rise of […]

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“Top 3 B2B Brand Awareness Strategies” – Chris Hickman
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