“Aligning Sales and Marketing Strategy: The Customer Value Imperative” – Javed Matin

August 13, 2016 Christian Sarkar

Over the years, one observation about large and mid-sized business has been remarkably consistent – when marketing and sales are not properly aligned, companies fail to make their projected numbers.  The predictable result is internal finger-pointing and navel-gazing, neither of which yields the desired result: more revenue and profitable customers. Why do sales teams fail to perform?  When we […]


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