“Amazon’s Strategy Whiteboard: The Private Label Threat” – Christian Sarkar

January 10, 2018 Christian Sarkar

As Amazon grows, it has created a series of “store brands,” Amazon-owned brands imbued with emotion and imagery, that go well beyond the old days of “private label” generic-looking brands. Our strategy whiteboard now looks something like this (here’s the previous version, when Amazon acquired Whole Foods): No brand is safe.  David Kahan, CEO of […]

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