“B2B Call Center Strategy in an 
Omnichannel World” – Andrew Harrison and Mark Blessington

March 22, 2018 Christian Sarkar

B2B companies are increasingly aware their customers expect a variety of well-coordinated buyer’s journey options—face-to-face, telephone, digital. Meeting buyer’s omnichannel expectations is one of the most pressing B2B strategic challenges of the day. Sometimes the call center’s role in omnichannel strategy is set to the side as companies race to keep up with their buyers’ […]

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