“Be Different, Not Better” – Christopher Lochhead and Heather Clancy

July 18, 2018 Christian Sarkar

Christopher Lochhead is co-author with Heather Clancy of the new Niche Down: How to Become Legendary by Being Different and the Harper Collins “instant classic”: Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Here’s an excerpt from the new book: In the movie “There’s Something About Mary” there is a scene during which […]

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