“Black Panther: The Future of Cultural Marketing” – Jenny Cheung

February 21, 2018 Christian Sarkar

The four-day opening of Black Panther netted $242 million in ticket sales, edging out Star Wars: The Last Jedi ($241m) and is now the second-highest grossing film of all time. Culture sells. With Black Panther, Disney has once again deciphered a winning code for the future of cultural marketing, tapping into the unmet needs of an underserved market.  We’ll […]

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