Book Review: “Contagious: Why Things Catch On” by Jonah Berger

August 24, 2017 Christian Sarkar

CEO’s, marketers, politicians, sociologists, and entrepreneurs alike, expend excessive time and resources to explore new ways to fuel buzz around their latest products, service, advertisements, campaigns or causes – yet without clear structure, it’s easy to spend millions of marketing dollars on methods that miss the mark every time. But what if we could use […]

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“Welcome to the Age of Demarketing” – Philip Kotler
“Welcome to the Age of Demarketing” – Philip Kotler

PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taugh...

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