BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler

October 1, 2017 Christian Sarkar

Everyone in the field of Marketing knows of Philip Kotler, author of Marketing Management, the seminal graduate level marketing textbook. Dr. Kotler turned 86 this year and has no desire to retire. In 2013, Kotler wrote 56 columns for a newspaper in Japan.  These became the foundation for his latest book My Adventures in Marketing.   […]

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