BOOK REVIEW: “Simple Rules: How to Thrive in a Complex World” by Donald Sull and Kathleen M. Eisenhardt

August 2, 2017 Christian Sarkar

What if I told you that you were thinking about strategy all wrong; that strategy didn’t have to come in an endless PowerPoint deck compiled by consultants, marketing or finance. What if I told you that strategy could be simple. Real simple. So simple, that it could be confined to a few key bullet points. […]

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“Improving Economic Prosperity through Nation Branding” – David J Reibstein
“Improving Economic Prosperity through Nation Branding” – David J Reibstein

The most successful companies spend considerable time, energy, and money managing their brands. Would natio...

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BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger
BOOK REVIEW: “Invisible Influence: The hidden forces that shape behavior” by Jonah Berger

Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment ...