“Brand Intimacy” – An Interview with Mario Natarelli

June 3, 2018 Christian Sarkar

Why use yesterday’s thinking for tomorrow’s challenges? From Amazon to Apple, Whole Foods to Harley Davidson, we all have strong emotional connections to the brands we love. Yet in recent years, approaches to branding have stagnated, relying on models, structures, and thinking from decades ago. In the fast-paced, constantly-changing world of the modern marketplace, approaches to branding […]

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“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome
“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome

Managing your customer’s experience, or customer journey is one of the most complex strategic marketing cha...

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Customer Culture: An Interview with Luke Jecks, Former CEO, Naked Wines International
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Luke Jecks is Former CEO of Naked Wines International – an online wine business that operates in the US, th...

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