“Branding as a Job to be Done” – An Interview with Clayton Christensen

November 1, 2016 Christian Sarkar

Clayton Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School, where he teaches one of the most popular elective classes for second year students, Building and Sustaining a Successful Enterprise. He is regarded as one of the world’s top experts on innovation and growth and his ideas have been […]


Previous Article
“The Content Marketing Trust Fall” – An Interview with Frank Grillo, CMO of Harte Hanks

Can you help us cut through the clutter and share your views on how the best content marketers stand out fr...

Next Article
“The Road Ahead: Marketing’s Biggest Challenges” – An Interview with Bernie Jaworski (Part 2)

Bernie Jaworski is the Drucker Chair in Management and the Liberal Arts, which is named in honor of Peter D...