“Capitalizing On Social Media Investments” – Christine Moorman

October 4, 2017 Christian Sarkar

Spending on social media is easy. In the most recent CMO Survey, marketing executives reported their companies currently spend 11 percent of marketing budgets on social media. This spend is expected to grow to 19 percent over the next five years. Figuring out how to convert these investments into effective marketing, however, is more challenging. […]

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“Shifting from Persona to Person” – Matthew Hellman
“Shifting from Persona to Person” – Matthew Hellman

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BOOK REVIEW: “My Adventures in Marketing” by Philip Kotler
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