“Competing Against Luck” – An Interview with Taddy Hall on Jobs to be Done Theory

September 30, 2016 Christian Sarkar

Clayton Christensen, Taddy Hall, Karen Dillon, and David Duncan are the co-authors of Competing Against Luck: The Story of Innovation and Customer Choice. After years of research, the authors have come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they “hire” them […]


Previous Article
“The Analytical Marketer” – An Interview with SAS’ Adele Sweetwood

Adele Sweetwood is head of global marketing at SAS,  and the author of The Analytical Marketer: How to Tran...

Next Article
“What’s Your Chatbot Strategy?” – Christian Sarkar

Here come the chatbots.  Is your business ready?  How will this impact marketing?  What should your busines...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated