“Criticisms and Contributions of Marketing” – Philip Kotler

July 17, 2017 Christian Sarkar

PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book “Marketing Management” is the most widely used textbook in marketing around the world. His autobiography, My Adventures in Marketing,  tells his story – how a […]

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