“CRM 3.0: Can Technology Bring Human Interaction Back to Marketing?” – Shirish Lal and Michel Feaster

March 30, 2017 Christian Sarkar

Years ago, marketing was exclusively implemented through human interaction — think personal outreach and door-to-door sales. As time went on and demographics and databases started to drive direct mail and telemarketing, marketing became less personal and took a one-to-many campaign approach. After the internet took off, and customer relationship management (CRM) systems enabled digital and […]

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