“Customer Experience Design” – An Interview with Markus Giesler

January 20, 2016 marketing

Markus Giesler is a Canadian economist, marketing professor, and expert on market creation and customer experience design. He teaches at the Schulich School of Business.  Is “Design Thinking” still a thing? What comes after design thinking? I’d say something I call big design. Design thinking typically involves a creative and systematic approach to problem solving by […]


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