“Delivering Customer Outcomes versus Selling Products: The GE Digital Case” by Frank M. Grillo and Karl Hellman

June 11, 2018 Christian Sarkar

At one time, customers educated sales people about their business needs and provided information to help them shape customized solutions. Today, the internet has transformed the way information is accessed—with one tap on a website you can easily enter your customer’s world the same way that your customers are already doing to learn about your […]

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“DOWNLOAD: The Jobs-to-be-Done Canvas” – Tony Ulwick 
“DOWNLOAD: The Jobs-to-be-Done Canvas” – Tony Ulwick 

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) ...

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“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome
“The CX Audit: Breaking Down Customer Experience Management” – Katherine N. Lemon, Peter C. Verhoef and Jon Dome

Managing your customer’s experience, or customer journey is one of the most complex strategic marketing cha...

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