“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington

July 14, 2018 Christian Sarkar

Companies vary tremendously in how they strive to be customer centric. But most agree that customer-centricity is a key to achieving high customer satisfaction and company profits. Many of today’s corporate mission statements emphasize customer interests over internally directed goals such as competitiveness, market share, profits or shareholders. Five examples are provided below:   Of […]

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“Be Different, Not Better” – Christopher Lochhead and Heather Clancy
“Be Different, Not Better” – Christopher Lochhead and Heather Clancy

Christopher Lochhead is co-author with Heather Clancy of the new Niche Down: How to Become Legendary by Bei...

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“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar
“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar

What happens when employees decide their company should not pursue a customer or a project?  Do they have t...

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