“Do My Tweets Reach the C-Suite?” – Frank Grillo and Mark Blessington

September 20, 2017 Christian Sarkar

Prevailing wisdom holds that Twitter is a valuable social media channel for B2B content marketing. Twitter reports that 288,000 CEOs and 366,000 startup founders are on Twitter. The Content Marketing Institute reports that 87% of B2B marketers use Twitter to distribute content. These types of statistics provide strong support for why Twitter is commonly thought […]

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“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan
“Marketing & Innovation in the 21st Century” – Kohzoh Takaoka, CEO, Nestlé Japan

Marketers need to be able to identify and solve customers’ problems as they change along with the times. Ba...

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“How Can We Market Peace?” – Philip Kotler
“How Can We Market Peace?” – Philip Kotler

PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taugh...