“Don’t Be Evil: When Employees Stand Up to Save the Brand” – Philip Kotler and Christian Sarkar

July 11, 2018 Christian Sarkar

What happens when employees decide their company should not pursue a customer or a project?  Do they have the right to be conscientious objectors? At Google, that’s exactly what happened. This letter to Google CEO Sundar Pichai was reportedly signed by over 4000 employees: The Googlers were objecting to Google’s involvement in Project Maven, a Department […]

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“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington
“Delta’s Customer-Centric Success: Implications for B2B Sales and Marketing” – Frank Grillo and Mark Blessington

Companies vary tremendously in how they strive to be customer centric. But most agree that customer-centric...

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“Marketing in the Age of Alexa” – An Interview with Niraj Dawar
“Marketing in the Age of Alexa” – An Interview with Niraj Dawar

Niraj Dawar is a professor of marketing at the Ivey Business School and the author of Tilt: Shifting Your S...

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