“Driving Toward CRM 3.0 in the Automotive Industry” – Tom Colucci and Daniel Rubin

May 18, 2017 Christian Sarkar

The trend toward personalized marketing is global. Today, across the world, buyers expect companies to interact with them as individuals, on a personal level, in a timely fashion, and with relevant content. The expectation is that buyers are seen and heard as individuals.  This has a very different meaning from 10 years ago when pulling […]

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“Social Media: Considerations for B2C vs. B2B” – Frank Grillo

The use of social media channels continues to grow. With over one-third of the world’s population on social...

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“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik
“Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik

 Dr. Marc Opresnik is a distinguished professor of Marketing and a member of the Board of Directors at SGMI...