“Driving Toward The Digital Marketing Organization” – Christine Moorman

December 5, 2016 Christian Sarkar

The CMO Survey asked marketing leaders to rank a set of marketing capabilities in terms of importance and to identify their organizations’ biggest gaps in these same marketing capabilities. Details of these analyses are available here. Creating a matrix that crosses capability importance and organizational gap, the Figure shows firms’ digital marketing capabilities (including digital, social, […]

Read more...

Previous Article
“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz
“Building the Internet of Things” – An Interview with Cisco’s Maciej Kranz

Maciej Kranz brings 30 years of computer networking industry experience to his position as Vice President, ...

Next Article
“Learning from Forecast Disasters” – Mark Blessington
“Learning from Forecast Disasters” – Mark Blessington

The 2016 presidential election forecast may be one of the worst forecasting disasters of the modern era. It...