“Whopper Neutrality: Burger King’s Fast-Food Activism?” – Madison Bloom

January 30, 2018 Christian Sarkar

How do you create a YouTube video that gets your brand 2,835,621 views within 48 hours, and becomes the talk of the ad-world overnight?  Brand activism, that’s how. Burger King‘s “Whopper Neutrality” video is a humorous yet pointed take on the FCC’s decision in December to repeal Net Neutrality: Here’s how Burger King explains it: The […]

Read more...

Previous Article
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown

What does it mean to be customer-centric? We identify seven disciplines that reflect what customer-centric ...

Next Article
“Should Sales Compensation
 be Tested?” – Kevin O’Connell and Mark Blessington
“Should Sales Compensation
 be Tested?” – Kevin O’Connell and Mark Blessington

Businesses face change at a faster rate today than at any other time in history. A recent WSJ article noted...

Don't Miss a Thing.
We'll keep you up to date with our latest content you'll love.

Stay Updated