“GDPR and Personalization: What Messages Are You Sending?” – Frank Grillo and Mark Blessington

August 23, 2018 Christian Sarkar

If you ask Google Trends to compare three search terms “GDPR”, “data privacy” and “marketing personalization” for 2016 and 2017, which one do you think had the highest interest level? Well, the answer varies depending on geography. At a global level, data privacy held the greatest interest among the three terms through 2016. Then GDPR […]

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“Marketing Needs to Learn to Speak Finance” – Katherine N. Lemon and Jon Biro
“Marketing Needs to Learn to Speak Finance” – Katherine N. Lemon and Jon Biro

Let’s face it: Finance speaks the language of business. The CFO aligns her communication with the ideas and...

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“Growth IQ: The 10 Paths to Growth” – An Interview with Tiffani Bova
“Growth IQ: The 10 Paths to Growth” – An Interview with Tiffani Bova

Tiffani Bova is the global customer growth and innovation evangelist at Salesforce and author of  Growth IQ...

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