“GE Digital Drives Sales Growth with CRM” – Matthew Hellman

March 2, 2018 Christian Sarkar

The marketer’s greatest weapon is data – when used in the right way it enables sales and marketing to strike gold by honing in on the most valuable customers, and focus campaign efforts, content, and experiences tailored directly to the right customers in the way that makes the most sense for them. At GE Digital […]

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“3 Big Ideas from Amazon and the Implications for Marketing” – Frank Grillo
“3 Big Ideas from Amazon and the Implications for Marketing” – Frank Grillo

Amazon’s Jeff Bezos said back in 2013: We’ve had three big ideas at Amazon that we’ve stuck with for 18 yea...

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“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman
“The CMO Survey: How Does Your Company Develop New Marketing Capabilities?” – Christine Moorman

The latest results for the The CMO Survey (February 2018) are in. As promised, Professor Christine Moorman ...

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