“How to Become a Customer-Centric Company” – Ken Bernhardt

February 24, 2016 Christian Sarkar

Customer-centricity has become a hot topic in marketing recently. A Google search on “customer-centric” yielded 4,120,000 results. Consulting companies, large and small, have been promoting their capabilities to help companies become customer-centric. Some use the term customer-focused and some like Forrester prefer customer-obsessed, but all share similar thinking regarding what companies should be doing. Dictionary.com […]


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