“Improving Economic Prosperity through Nation Branding” – David J Reibstein

August 10, 2017 Christian Sarkar

The most successful companies spend considerable time, energy, and money managing their brands. Would nations’ prosperity improve if they adopted similar brand strategies? The goal of the Best Countries study, a collaboration between the Wharton School, U.S. News & World Report, and WPP’s BAV Consulting, is to help the world understand the value of nation […]

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