“Is This Article Political?” – Karen Puckett and Mark Blessington

February 8, 2018 Christian Sarkar

Is it possible for marketers to avoid politics in today’s highly social world? We explore this thorny question by examining Super Bowl LII commercials and applying the concept of brand beneficence. Tide’s Super Bowl Ad Adweek’s consensus choice for best ad during Super Bowl LII was “It’s a Tide ad.” The ad is actually a […]

Read more...

Previous Article
“Myth versus Reality in Retail Today” – Frank Grillo and Karl Hellman
“Myth versus Reality in Retail Today” – Frank Grillo and Karl Hellman

Brick-and-mortar retailing is outgrowing digital retailing. Here is what is by far the most important take-...

Next Article
“Is This Article Political?” – Karen Puckett and Mark Blessington
“Is This Article Political?” – Karen Puckett and Mark Blessington

Is it possible for marketers to avoid politics in today’s highly social world? We explore this thorny quest...