“Is This Article Political?” – Karen Puckett and Mark Blessington

February 8, 2018 Christian Sarkar

Is it possible for marketers to avoid politics in today’s highly social world? We explore this thorny question by examining Super Bowl LII commercials and applying the concept of brand beneficence. Tide’s Super Bowl Ad Adweek’s consensus choice for best ad during Super Bowl LII was “It’s a Tide ad.” The ad is actually a […]

Read more...

Previous Article
“Is This Article Political?” – Karen Puckett and Mark Blessington
“Is This Article Political?” – Karen Puckett and Mark Blessington

Is it possible for marketers to avoid politics in today’s highly social world? We explore this thorny quest...

Next Article
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown
“The Customer Culture Imperative: Is Marketing Destined to Lead a Better World?” – Linden Brown and Chris L. Brown

What does it mean to be customer-centric? We identify seven disciplines that reflect what customer-centric ...