“Is Your Marketing Team Holding You Back?” – Marcy Axelrod

January 25, 2018 Christian Sarkar

Over the past twenty years my experience points to a common reason for marketing underperformance, the marketing team itself.  These operating challenges can hinder digital media performance among other areas. While internal operating challenges take many forms, two root causes of underperformance are paramount: Communications holes – They keep important insights from being shared, whether […]

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